Jenny Cohen
Senior brand and project lead

Clarity in strategy. Confidence in delivery.

Brisbane based senior brand and project leader available for short term, project based and part time engagements. I step into complex environments where delivery matters. I listen first, align stakeholders, and bring structure to ambitious projects so they move forward with focus and commercial discipline.

My approach

Retail, advertising and founder-led brands. Embedded quickly.

I build alignment across teams and stakeholders while protecting performance, margin and reputation. When timelines tighten and complexity increases, steady leadership keeps delivery on track without unnecessary friction.

Experience

Retail and growth leadership

National retail programs delivered across Australia and New Zealand, including multi-site networks and high-visibility campaigns. Insight led positioning and communication frameworks for growth brands. Large scale retail activations executed with commercial accountability. Data informed strategies driving measurable sales uplift.

Executive alignment across marketing, creative and operations.

Partnerships

Senior capability, without the overhead

Creative agencies requiring experienced reinforcement during peak periods or high stakes engagements. Brand consultancies seeking senior oversight to strengthen confidence in delivery. Retail and founder-led businesses navigating growth, repositioning or transformation.

Seamless integration. Stronger capability.

How I help

Alignment. Momentum. Results.

When delivery carries real commercial consequence, experienced leadership makes the difference. I embed quickly, clarify priorities, and guide teams through complexity. Work stays focused, accountable and results-driven from brief to execution.

Brand and marketing strategy

Insight led positioning and integrated marketing grounded in customer understanding and commercial reality. I help clients clarify direction, connect to their audience and turn ideas into sustainable growth.

Project leadership

Campaigns and brand initiatives guided from conception to delivery. Stakeholders aligned. Budgets controlled. Timelines protected. Teams clear on priorities.

Retail and CX integration

Brand narrative and retail experience deliberately connected across touchpoints to strengthen consistency, conversion and long term equity. Every touchpoint works together so ideas land and customers respond.

Operational focus

Practical structures and communication frameworks that improve accountability and decision making without unnecessary process. The focus is stronger performance, not more paperwork.

Working style

Calm. Focused. Attentive.

I listen carefully, bring teams and stakeholders together, and simplify complexity so priorities are clear, momentum is maintained and results are delivered.

I make teams feel confident while achieving results.